More and more people are starting to see how valueable audience is. Check out Jermey Liew from Lightspeed Venture Partners with their post about the value of synthetic channels. They sight some great examples.
http://lsvp.wordpress.com/2007/06/11/ad-networks-synthetic-channels/
Also check us out on TechCrunch. Very Cool.
http://www.techcrunch.com/2007/06/10/active-athlete-media-advertising-for-sport-related-sites/#comments

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