Creating an Even Greater Buzz

Today we celebrate a very exciting milestone in our  company’s relatively short history, not just for our dedicated employees but, most important, for our customers. With the acquisition of GolfBuzz, which we  announced this morning, Active Athlete has furthered its commitment to help both  advertisers and publishers connect with sports  enthusiasts.

Over the past two years, I’ve watched the development of  many wonderful online communities and, at the same time, technology advancing at  a rapid pace. It’s in the spirit of helping these communities continue to flourish that we continue to empower publishers with new loyalty-building and  revenue-generating tools. Such is the case with GolfBuzz’s proven content  management, social media and widget technology platform, which Active  Athlete will extend across its network of more than 180 sites, benefiting virtually any community of sports enthusiasts.

By continuing to combine our domain knowledge with emerging technology--for example, we recently leveraged advanced text messaging and Web browsing to engage a mobile audience for three Ironman events--Active Athlete is delivering innovative solutions that drive significant value for consumers, advertisers and publishers alike.

That’s what we’re all about, and our acquisition of GolfBuzz is testament to this. I encourage you to read more about the goodness of GolfBuzz in today’s press release. We are extremely excited to have their people and technology now part of the Active Athlete family!