It's been an exciting few days for the company. Yesterday we visited the big brands at iMedia's Brand Summit in Florida. We had the opportunity to tell our story - and it was well received. I felt very proud of the company. The good folks at Catalyst SF did us right by assisting with our script and presentation. (Thanks, Guys.) Today I'm off to speak at the OMMA Behavioral conference organized by Steve Smith. It's a very thoughtful agenda and we're glad to be a part of the program. And last but certainly not least - I'm excited to announce that effective today, Active Athlete, Inc. has changed its name to Sportgenic. We originally selected the name Active Athlete because of our belief that the logical segmentation in sport was “doing” versus “viewing.” That the key split among these people was to say that there are people who participate in sport, and people who watch, and that the groups were quite different. However, we’ve discovered through extensive research and thoughtful data analysis that sport enthusiasts can be doers, viewers, or as is most common, both. The idea’s pretty simple: man and woman don’t live by triathlon and bonsai pipeline alone, but rather have rich, diverse lives. And as many of our advertisers have come to see, sports enthusiasts have a propensity to be just as passionate about brands that match their values and support their interests, as they are about their sporting interests. These are people with sports in their genes. People who have an intense passion for sport. Hence, our new name – Sportgenic.
Our press release offers more details: http://www.sportgenic.com/newsroom/app-news/0/21/0/
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