People who love sports...

Validation

Happy Valentine's Day. Thought I'd share some validation on our space in a recent blog post by Cory Treffiletti, president and managing partner for Catalyst SF and founding partner of The Arkitektive Group. Can you feel the love?

http://blogs.mediapost.com/spin/?p=1232

Active Athlete is now officially Sportgenic

It's been an exciting few days for the company. Yesterday we visited the big brands at iMedia's Brand Summit in Florida. We had the opportunity to tell our story - and it was well received. I felt very proud of the company. The good folks at Catalyst SF did us right by assisting with our script and presentation. (Thanks, Guys.) Today I'm off to speak at the OMMA Behavioral conference organized by Steve Smith. It's a very thoughtful agenda and we're glad to be a part of the program.

And last but certainly not least - I'm excited to announce that effective today, Active Athlete, Inc. has changed its name to Sportgenic.

We originally selected the name Active Athlete because of our belief that the logical segmentation in sport was “doing” versus “viewing.”  That the key split among these people was to say that there are people who participate in sport, and people who watch, and that the groups were quite different. However, we’ve discovered through extensive research and thoughtful data analysis that sport enthusiasts can be doers, viewers, or as is most common, both.

The idea’s pretty simple: man and woman don’t live by triathlon and bonsai pipeline alone, but rather have rich, diverse lives.  And as many of our advertisers have come to see, sports enthusiasts have a propensity to be just as passionate about brands that match their values and support their interests, as they are about their sporting interests.

These are people with sports in their genes. People who have an intense passion for sport. Hence, our new name – Sportgenic.

Our press release offers more details: http://www.sportgenic.com/newsroom/app-news/0/21/0/

Welcome to Super Tuesday

Good Morning and Welcome to Super Tuesday. The primaries are upon us here in CA and many other states around the country.

It's an exciting day for me as I voted for the first time as I became an American citizen last year. I've lived in the United States for almost 20 years and after 9/11 it was obvious to me that this was my home and that I wanted to have a say in it. I sat through many elections and heard my friends root, campaign and bicker about politics but never really thought I could make an impact. Once I became a Citizen my view changed and it became personal. I feel that we have an obligation to voice our opinions, challenge our leaders and vote. This is our country and we need to take ownership. I am not here to tell you about my politics but simply to get you involved.

My call to action today is two fold:

1) Get out and vote - be a part of change and make a difference.
Everyone's vote counts.
2) Get educated - take the time to learn and dig into the truth's that matter to you. Don't let the media outlets drive your vote. It's hard work but worth the discovery.

God Bless America.

RT