Nearly every trade magazine I read these days is flooded with articles on Google—some good, some bad. I’m amazed that much of the media is pitting Google against the world. Or at least it seems that way. What’s Microsoft’s next move to compete against Google? How will Yahoo! work with Google? Will there be a Microhoo? It appears the market is focused on Google versus clients.
Yet here’s how I see it: Google’s leadership, innovation and success is directly related to its market focus. Simply put, Google provides its customers with solutions they need. If other industry players spent more time focusing on their customer needs, the market would be much better off. Google is a proof point that good things happen by helping marketers achieve their objectives.
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