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Happy Birthday Angus!

He's 7 today.






















Happy Birthday from Mama and Papa. We love you.

Thoughts & Lessons from the iMedia Agency Summit

Today, Sportgenic had the privilege of presenting to 165+ of our industry’s thought leaders at iMedia’s Agency Summit. This group gathers twice a year to learn about innovative solutions and companies that could help their clients/brands achieve their marketing objectives. We presented bright and early this morning, and believe we put on an informative and unique display of our capabilities. (It’s difficult in today’s PowerPoint infested world but I think we did it a productive and fun way.) I’d like to give a big “thanks” to the team at CatalystSF for their help and preparation. We couldn’t have done it without them.

I also want to share a point of discussion from the summit: It was around the two-way street to building mutually beneficial relationships. John Durham from CatalystSF did a masterful job of hosting a discussion with some great panelists. In today’s fast-paced environment, communication tops the list of both publishers and media professionals. I believe this translates into the importance of being prepared and being accountable.

It’s incumbent on us to take ownership and provide value more than just PowerPoint and Excel spreadsheets. We need to invest the time to train our people and learn our clients’ business to be more effective. The only way you add value to the ecosystem is by doing the hard work.

At Sportgenic, we’re not resting on our laurels. We’ve invested in technology and people to help present compelling solutions to our clients. I open myself up to any constructive feedback from our publishers or media clients.

More on Ad Networks

Everywhere you turn these days, it seems someone has an opinion on ad networks.

Here's a balanced take:

http://www.imediaconnection.com/content/19337.asp

The Rise of Ad Networks

Everywhere you turn these days, it seems someone has an opinion on ad networks.

Here's a balanced take:

http://www.imediaconnection.com/content/19337.asp

Customer-Centric Focus

Nearly every trade magazine I read these days is flooded with articles on Google—some good, some bad. I’m amazed that much of the media is pitting Google against the world. Or at least it seems that way. What’s Microsoft’s next move to compete against Google? How will Yahoo! work with Google? Will there be a Microhoo? It appears the market is focused on Google versus clients.

Yet here’s how I see it: Google’s leadership, innovation and success is directly related to its market focus. Simply put, Google provides its customers with solutions they need. If other industry players spent more time focusing on their customer needs, the market would be much better off. Google is a proof point that good things happen by helping marketers achieve their objectives.