Choosing the right ad network

It’s no secret there’s much confusion around the topic of Ad Networks.   There are multiple definitions of what an ad network is (and perhaps isn’t) and there isn't a clear way for marketers to figure out which type of network will meet their campaign needs. 

Keeping in mind that definitions vary based on one’s current knowledge, experience and perception, I set off with my team to draft a white paper.

Our goal? To set the record straight and attempt to help establish a common understanding of what an ad network is, how it can be useful, and even how to choose the right one for you.

 Within, we also discuss how vertical ad networks continue to evolve and deliver increasing value to online marketers; we also spent time acknowledging that those who embrace vertical ad networks today will be best positioned for future success.

 More here in the press release, which is posted here: http://sportgenic.com/newsroom/app-news/0/29/0/

Our paper can be found here:  Ad Networks - And How To Choose Them.

 Please drop me at line with your feedback –

Robert@sportgenic.com