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July 2008

July 31, 2008

Bye Bye Blackberry...

So after years of use and loyalty I’ve made the jump to the very cool iPhone. It goes without saying that I am a gadget guy. I love new shiny toys. The iPhone delivers, but has still has some issues for the power user.

 


For those of you considering the purchase here are the cold, hard facts.


What's working for me:

  • The Interface is awesome
  • iTunes
  • Video capabilities are fantastic
  • Applications – tons of fun stuff (love Texas Hold 'em). I see lots of cool things coming.
  • Safari Browser is as good as it gets
  • Keyboard is not an issue and is actually pretty easy


What's causing me pain:

  • It still lacks key business-user functionality. Blackberry still owns the space. Apple is coming but not there yet.
  • No email search.  I get hundreds of emails a day and it’s a major pain.
  • Outlook integration is great but I have 15,000 contacts and it really slows things down and is almost not functional.
  • No meeting maker functionality. You can’t create a meeting on the iPhone and invite others.
  • No cut and paste.
 

IphoneJune102008  8300_Edge_frontNoShadow1

 

Ratings:

 

                                iPhone    vs         Blackberry

 

Total PDA Rating        80%                     65%

Applications               90%                     30%

Business                     60%                     80%

 

The iPhone is gaining share and coming strong. Lookout Blackberry - you better be innovating.

 

RT

July 22, 2008

Choosing the right ad network

It’s no secret there’s much confusion around the topic of Ad Networks.   Confusion There are multiple definitions of what an ad network is (and perhaps isn’t) and there isn't a clear way for marketers to figure out which type of network will meet their campaign needs. 

Keeping in mind that definitions vary based on one’s current knowledge, experience and perception, I set off with my team to draft a white paper.

Our goal? To set the record straight and attempt to help establish a common understanding of what an ad network is, how it can be useful, and even how to choose the right one for you.

 Within, we also discuss how vertical ad networks continue to evolve and deliver increasing value to online marketers; we also spent time acknowledging that those who embrace vertical ad networks today will be best positioned for future success.

 More here in the press release, which is posted here: http://sportgenic.com/newsroom/app-news/0/29/0/

Our paper can be found here:  Ad Networks - And How To Choose Them.

 Please drop me at line with your feedback –

Robert@sportgenic.com

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