As I look back 3 ½ years ago to when I started Sportgenic, we’ve
certainly changed a little – our size, the sports we cover, the types of advertising
and media solutions we offer. However, our
mission of connecting marketers to passionate sport enthusiasts has not
changed. When I first started talking to
people about a vertical media company everyone shot it down. “Why does the market
need vertical solutions? You can’t scale
to compete with the portals!” Over time
the market saw the value of vertical domain expertise and that we could achieve
higher volumes. We’ve often been asked if we are going to expand into other
categories such as finance, health or entertainment. I’ve always said that our value is in being
the best at sports. It’s core to our expertise and our passion and we transfer
that to our clients in everything we do.
The “vertical ad network” introduced enormous efficiencies
to online advertising. As a passionate
sport enthusiast, I certainly use the internet very regularly, but I also watch
TV, go to sporting events, participate in events (not as much as I used too)
and read magazines (yes, I still do). The internet is only one way to connect with
people like me. There is an opportunity
to challenge the limitations of the traditional ad network model in favor of more
open and dynamic approach to reaching people where ever they are – at work, at
home and at play.
I am very excited to announce that Sportgenic is launching a technology platform called Torque™. It is a media buying and selling platform for all sports media. Yes, all. For us to be vertical experts, we need to provide holistic media solutions to our clients. Clients like Nike, Gatorade, Toyota and Secret utilize multiple types of media to reach their target audience. They should be able to manage it all from one source and benefit from a streamlined planning and buying process.
The team has been working around the clock to get Torque
ready for our beta launch. Our aim is to provide an open and transparent platform
that makes it easy for clients to find the right solutions for their brand and
do it efficiently. This is big endeavor for us, but one we’ve planning for
awhile. The system is in private beta
and we are working with a number of you to get ready for public availability
soon. Your input and contribution is critical for our mutual success. For our
media partners this is an opportunity to showcase your stuff. The system will
give you great control and provide you with market insights to better run your
business. Our self-service, branded
storefront product, Torque Connect ™, will allow you to power your commerce and
leverage the power of the Sportgenic right from your website.
Our goal with Torque is simple - connecting marketers to
passionate sport enthusiasts. It’s been
our mission since we started and we remain committed to providing solutions
that benefit our clients and media partners.
Thank you all for your continued support.
