Today is a big day at Sportgenic – we’re opening the Torque beta to the public. I can’t think of one easy day leading to today (all those jobs were taken), and I know the Sportgenic team and our loved ones will agree. However, showcasing Torque in action is a not unlike the feeling of finishing my first triathlon. It’s knowing that the hard work (those early mornings, regimented training, discipline, among the many others) is paying off – there’s proof.
The consistent feedback I’ve been receiving from my days on the road validate Torque’s force and potential in the marketplace: disparate research sources, fragmented sports media, asset management, necessity to simplify, the list goes on...
Our centralized approach demands evolution of the
process for both marketers and media partners – from monetizing assets to
creating authentic value for sport enthusiasts to new buying models for
marketers and agencies. I know that Torque’s full-transparency,
market-ready integrated packages and commitment to performance will set a new
standard in sports marketing.
Some argue the market isn’t ready for
Torque. I disagree. The shift is already happening (IBM Study, Agency Collaboration, Integrated Planning & Tools)–
and our most recent media integrated partnerships with IMG, GolfWeek, TetonGravity as well
as long-standing partners Ironman, Tour de France (ASO) and Loop’d are proof. Our model is relatively straightforward, and will continue to evolve in through future releases:
It’s been an amazing journey to get to this important milestone: from the tireless nights, many sacrifices, skeptics and tough decisions. But an unyielding commitment to our mission of connecting marketers to passionate sport enthusiasts with a game-changing new technology has come to fruition, and the road ahead is bright.
There are a lot of people who supported me along the way and some who challenged me – each person made the end result even better. I’d be remiss if I didn’t give kudos to my passionate and dedicated team, partners and supporters that helped Sportgenic reach the public release of Torque. Thank You! Your passion, precision, ongoing commitment to performance have allowed us to continue to break down barriers.
We’ve
come a long way and we’re pumped about the road ahead.
I know that Torque’s full-transparency, market-ready integrated packages and commitment to performance will set a new standard in sports marketing.
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